Samsung 98-Inch Class The Frame Art TV LS03HE, QLED 4K, 2026 Model | Samsung Vision AI Smart TV, Glare Free with QLED, Supersize Picture Enhancer, Slim Fit Wall Mount Included, Alexa Built-in

VIBRANT, RICH COLORS WITHOUT THE DISTRACTING REFLECTIONS: Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms¹

SLEEK DESIGN THAT LOOKS LIKE A WORK OF ART WITH EASY-TO-ACCESS CONNECTIVITY: This art TV beautifully blends into your décor, resembling a picture frame.² The included Slim Fit Wall Mount sits flush for easy setup, and offers convenient access to connect wired devices³ and stream your favorite content

TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with access to over 5,000 artworks⁴ from iconic museums and artists worldwide, available through the Art Store⁵ and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience

HANGS LIKE A PICTURE. The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art

GO BIG WITHOUT THE BLUR. Bigger screens mean bigger pixels. With groundbreaking enhancements exclusively on our largest screens, get improved clarity with dramatic contrast and reduced noise. Your content will look huge, sharp and clear — just like you want it