Mid-range price for Digital Point & Shoot Cameras
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The Verdict
The Canon PowerShot SX740 HS is a specialized travel companion that packs a massive 40x optical zoom into a frame small enough to fit in a jacket pocket. Its primary strength lies in the DIGIC 8 processor, which facilitates 10-fps burst shooting and crisp 4K video recording—performance metrics usually reserved for much larger bodies. Users lean heavily on the 180° tilting LCD for vlogging and the Zoom Framing Assistant, which solves the common frustration of losing subjects at long focal lengths.
The trade-off for this extreme portability is a small 1/2.3-inch sensor, which results in diminished image quality in low-light environments and a significant sensor crop during 4K video playback. Furthermore, the lack of RAW support and a dedicated microphone input limits its utility for high-end production. However, contextualized against its price as a Renewed value bundle, these flaws are minor. For the traveler or sports parent who requires maximum reach and 4K capability without the weight of a DSLR, the SX740 HS remains the most logical and cost-effective "all-in-one" tool on the market.
The trade-off for this extreme portability is a small 1/2.3-inch sensor, which results in diminished image quality in low-light environments and a significant sensor crop during 4K video playback. Furthermore, the lack of RAW support and a dedicated microphone input limits its utility for high-end production. However, contextualized against its price as a Renewed value bundle, these flaws are minor. For the traveler or sports parent who requires maximum reach and 4K capability without the weight of a DSLR, the SX740 HS remains the most logical and cost-effective "all-in-one" tool on the market.
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About this product
- Exceptional Imaging Performance. The Canon SX740 HS boasts a powerful 20.3MP CMOS sensor paired with the advanced DIGIC 8 image processor, delivering vibrant, high-quality photos and stunning 4K video recording. This combination ensures excellent performance in various lighting conditions, allowing you to capture sharp and detailed images.
- Versatile Zoom Capability. With its impressive 40x optical zoom lens, the SX740 HS enables you to get close-up shots of distant subjects while still maintaining clarity and detail. The camera’s versatile zoom range makes it perfect for a variety of photography scenarios, from capturing sweeping landscapes to intimate portraits, reducing the need to switch lenses.
- Seamless Connectivity Options. The built-in Wi-Fi and Bluetooth capabilities of the Canon SX740 HS allow for effortless sharing of your photos and videos to social media or other devices. You can also remotely control the camera via your smartphone using the Canon Camera Connect app, making it simple to take photos from a distance and ensuring you never miss a moment.
- The 20.3MP sensor is also capable of 4K video and 4K time-lapse recording. Framing for videos and photos can be done via the 3.0" LCD screen on the rear of the device, which can tilt 180° for selfies. Built-in Wi-Fi and Bluetooth allow the camera to connect to compatible mobile devices with the Canon Camera Connect app installed and enables quick editing and sharing of photos.
- Zoom Framing Assistant makes it easier to track subjects at the long end of the focal length by quickly zooming out and then back in at the press of a button once you've located your subject. Canon's DIGIC 8 Image Processor helps the camera keep up with your shooting, allowing for 10-fps continuous shooting with AF lock on.
Specifications
- Brand
- Canon
- Model
- Powershot SX740
- Type
- Point-and-Shoot
- Brand
- Canon
- Resolution
- 20 MP
- Video Resolution
- 4K
- Burst Speed
- 10 fps
- Features
- Articulating / Flip Screen
- Connectivity
- Wi-Fi, Bluetooth
- Use Case
- Vlogging & Streaming, Travel & Everyday, Sports & Wildlife, Landscape & Astro
- Kit Type
- Creator / Vlogging Kit
- Width
- 4.3 Inches
- Height
- 2.5 Inches
- Depth
- 1.6 Inches
- Weight
- 0.60625 pounds
- Colour
- Black
- Units in box
- 6
- Warranty
- 90 days limited warranty
- Part number
- CN-SX740-072125-cr
- Manufacturer
- Canon
- GTIN
- 00724129351897