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Model————ILCE7M4MBILCE7M3MBILCE7M4/BQ
ColorBlack Deluxe BundleBlack Base BundleBlack Deluxe BundleBlack Base Bundle———
AutofocusEye Detection AF, Animal & Bird Detection AFEye Detection AF, Animal & Bird Detection AFEye Detection AF, Animal & Bird Detection AFEye Detection AF, Animal & Bird Detection AFEye Detection AF, Animal & Bird Detection AFEye Detection AFEye Detection AF
FeaturesIn-Body Image Stabilization (IBIS), Articulating / Flip Screen, Dual Card Slots, Touchscreen, Built-in FlashIn-Body Image Stabilization (IBIS)In-Body Image Stabilization (IBIS), Articulating / Flip Screen, TouchscreenIn-Body Image Stabilization (IBIS), Articulating / Flip Screen, TouchscreenIn-Body Image Stabilization (IBIS), Articulating / Flip Screen, Dual Card Slots, TouchscreenIn-Body Image Stabilization (IBIS), Articulating / Flip Screen, Touchscreen, Built-in FlashIn-Body Image Stabilization (IBIS), Articulating / Flip Screen, Dual Card Slots, Touchscreen
Kit TypeKit Lens IncludedKit Lens IncludedBody OnlyBody OnlyKit Lens IncludedKit Lens IncludedBody Only
ConnectivityWi-FiWi-Fi, BluetoothWi-Fi, BluetoothWi-Fi, BluetoothWi-Fi, BluetoothWi-Fi, NFCWi-Fi, Bluetooth
Use CaseProfessional Studio, Sports & Wildlife, Travel & Everyday, Vlogging & StreamingProfessional Studio, Sports & Wildlife, Travel & EverydayVlogging & Streaming, Professional Studio, Sports & WildlifeVlogging & Streaming, Professional Studio, Sports & WildlifeProfessional Studio, Sports & Wildlife, Landscape & AstroSports & Wildlife, Professional Studio, Landscape & Astro, Vlogging & StreamingProfessional Studio, Landscape & Astro
TypeMirrorlessMirrorlessMirrorlessMirrorlessMirrorlessMirrorlessMirrorless
BrandSonySonySonySonySonySonySony
Sensor SizeFull-FrameFull-FrameFull-FrameFull-FrameFull-FrameFull-FrameFull-Frame

About this product

  • Sony USA Authorized. A7 IV mirrorless camera with 28–70mm lens, 3-piece filter kit, wide and telephoto lenses, tulip hood, NP-FZ100 battery, and more.
  • Complete Hybrid Camera Kit – The Sony α7 IV kit includes the versatile 28–70 mm OSS zoom lens, providing a wide-to-standard range ideal for portraits, travel, and everyday shooting. With Optical SteadyShot built into the lens, handheld images and video stay steady, even in challenging conditions. Together with the α7 IV’s advanced sensor and processing power, this kit offers everything needed to capture high-quality photos and 4K video right out of the box.
  • 33 MP Full-Frame Resolution – Powered by a back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the α7 IV delivers sharp, detailed images with wide dynamic range and excellent low-light capability. Whether photographing golden-hour landscapes, indoor events, or close-up portraits, you’ll achieve professional results with natural colors and fine textures. The sensor is equally optimized for hybrid shooting, ensuring consistent quality across both stills and video.
  • Fast Autofocus and Continuous Shooting – The α7 IV’s AI-driven Real-Time Eye AF and subject tracking provide precise focus on humans, animals, and birds with exceptional reliability. Covering a wide frame area with 759 phase-detection points, this system ensures accuracy even with fast action. Shoot continuously at up to 10 fps with full AF/AE tracking, making it perfect for sports, weddings, and wildlife photography where every frame matters.
  • Cinematic 4K Video Performance – Capture stunning oversampled 7K-to-4K footage with crisp detail and clarity, recording at up to 60p with 10-bit 4:2:2 color for maximum flexibility in editing. The α7 IV also offers S-Cinetone for cinematic tones right out of the camera and supports S-Log2/3 for advanced color grading. From high-quality vlogs to professional productions, this camera delivers video that meets the needs of modern creators.

Specifications

Brand
Sony
Model
ILCE-7M4K/B_AV_2
Type
Mirrorless
Sensor Size
Full-Frame
Video Resolution
4K
Burst Speed
10 fps
Autofocus
Eye Detection AF, Animal & Bird Detection AF
Features
In-Body Image Stabilization (IBIS), Articulating / Flip Screen, Dual Card Slots, Touchscreen, Built-in Flash
Brand
Sony
Kit Type
Kit Lens Included
Lens System
Sony E
Use Case
Professional Studio, Sports & Wildlife, Travel & Everyday, Vlogging & Streaming
Resolution
33 MP
Connectivity
Wi-Fi
Width
7 inches
Height
6.4 inches
Depth
10.6 inches
Weight
6.85 pounds
Colour
Black Deluxe Bundle
Units in box
23
Part number
ILCE-7M4K/B_AV_2
Manufacturer
Sony
UPC
810151891439
GTIN
00810151891439

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