Compare prices

4 offers

Disclaimer: While we strive for accuracy, we cannot guarantee that the prices, features, or shipping info is complete or error-free. Please confirm the product details with the retailer before making a purchase.

Our site contains affiliate links for which we may be compensated
Advertiser Disclosure

The Verdict

The Sony BRAVIA 3 II K-55XR30M2 is a high-performance 4K LED that punches above its weight class by inheriting the XR Processor with AI technology, typically reserved for Sony’s flagship displays. This makes it a standout choice for those who prioritize motion clarity and sophisticated image upscaling without the OLED price tag.

Value: High-End Intelligence & Gaming
The inclusion of a native 120Hz panel combined with HDMI 2.1 features (VRR, ALLM, 4k/120) positions this as an elite mid-range gaming TV, particularly for PS5 owners who benefit from Auto HDR Tone Mapping. Users will find significant utility in the Google TV with Gemini integration, which allows for natural language searches and robust smart-home control. The addition of SONY PICTURES CORE credits adds immediate tangible value, providing access to high-bitrate IMAX Enhanced content right out of the box.

Trade-offs: Backlighting Limitations
As a standard LED-backlit display, this model lacks the infinite contrast of OLED or the extreme peak brightness of Mini-LED. In dark room environments, you may notice less depth in black levels compared to higher-tier models, and HDR highlights might not pop with the same intensity. Viewing angles are also tighter than premium panels, meaning colors may shift if you are sitting far off-center.

The Verdict
Despite these inherent LED limitations, the K-55XR30M2 is a definitive buy for users who demand Sony’s industry-leading AI-driven image processing and smooth 120Hz motion. By putting their most powerful processor in an accessible LED chassis, Sony has created the best-in-class value for sports fans and gamers who want professional-grade accuracy and fluidity without the four-figure investment of a flagship screen.

Compare with similar products

Rating
ModelK-55XR30M2K-65XR30M2K-50XR30M2K-43XR30M2K-75XR30M2K65S30K65A60
Display TechLEDLEDLEDLEDLEDLEDOLED
Use CaseGaming, Home TheaterHome Theater, GamingHome Theater, GamingHome Theater, GamingHome Theater, GamingGaming, Home TheaterHome Theater, Gaming
Gaming FeaturesALLM (Auto Low Latency Mode), GameBar, 4K @ 120HzALLM (Auto Low Latency Mode), GameBar, 4K @ 120HzALLM (Auto Low Latency Mode), GameBar, 4K @ 120HzALLM (Auto Low Latency Mode), GameBar, 4K @ 120HzALLM (Auto Low Latency Mode), GameBar, 4K @ 120Hz4K @ 120HzALLM (Auto Low Latency Mode), 4K @ 120Hz
ModelsBravia 3Bravia 3Bravia 3Bravia 3Bravia 3Bravia 3Sony Bravia
Year2026202620262026202620242026
Supported Audio FormatsDolby Atmos, DTS:XDolby Atmos, DTS:XDolby Atmos, DTS:XDolby Atmos, DTS:XDolby Atmos, DTS:XDolby AtmosDolby Atmos, DTS:X
Resolution4K4K4K4K4K4K4K
BacklightDirect LitDirect LitDirect LitDirect LitDirect LitDirect Lit—
Native Refresh Rate120Hz120Hz120Hz120Hz120Hz120Hz120Hz

About this product

  • MOVIES INCLUDED WITH THE BRAVIA TV: Access SONY PICTURES CORE with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA. 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • CINEMATIC PICTURE AND SOUND AT HOME: Support for Dolby Vision and Dolby Atmos delivers an immersive viewing experience. DTS:X creates cinema-like audio that surrounds you.
  • SMARTER PICTURE IN REAL TIME. The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame. XR Clear Image uses AI to restore lost detail and reduce noise in your content.
  • SMOOTH, BLUR-FREE MOTION IN SPORTS AND ACTION: Enhanced 120Hz clearness and smoothness when watching fast-moving action. Motionflow XR keeps fast scenes clear and easy to follow.
  • PERFECT FOR PLAYSTATION 5. Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Specifications

Brand
Sony
Model
K-55XR30M2
Display
LED
Screen
55 Inch
Resolution
4K
Backlight
Direct Lit
Native Refresh
120Hz
Use Case
Gaming, Home Theater
Brand
Sony
HDR Support
Dolby Vision, HDR10
OS
Google TV
Gaming Features
ALLM (Auto Low Latency Mode), GameBar, 4K @ 120Hz
TV VRR
HDMI VRR
Models
Bravia 3
Year
2026
Audio Formats
Dolby Atmos, DTS:X
AI Features
AI Picture Enhancement
Upscaling
4K AI Upscaling
Voice Assistants
Google Assistant
HDMI Ports
4.0 HDMI Ports
Width
48.25 inches
Height
30.63 inches
Depth
10.25 inches
Weight
29.4 Pounds
Colour
Black
Warranty
1 year
Released
2026-05-04T00:00:01Z
Part number
K-55XR30M2
Manufacturer
Sony
UPC
027242935266
GTIN
00027242935266

Where to buy

All 4 offers ↑