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The Verdict

The Clorox 11010 is a specialized workhorse that prioritizes clinical-grade filtration over smart-home gimmicks. It is designed for those who want a "set it and forget it" solution for large-scale air purification.

Value:
The standout feature is the 3-stage 360° filtration system, which captures particles down to 0.1 microns—a higher standard than the typical 0.3-micron HEPA rating. Users consistently praise the highly responsive Auto Mode, which utilizes an onboard PM2.5 sensor to instantly ramp up fan speeds when pollutants are detected. It effectively manages large spaces up to 1,500 sq ft, making it ideal for open-concept homes or basements where air stagnation is a concern.

Trade-off:
The primary drawbacks are the lack of Wi-Fi or app connectivity and the recurring cost of proprietary replacement filters. Additionally, while it is "whisper quiet" on low, the fan is noticeably loud on the highest setting when clearing heavy smoke or odors.

Verdict:
While the lack of smart features might deter tech enthusiasts, the Clorox 11010 remains a strong buy for users focused on pure performance and reliability. When you factor in the medical-grade 0.1-micron filtration and the sheer volume of air it moves, it offers far better functional value per square foot than many pricier, app-enabled competitors.

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About this product

  • CAPTURES 99.97% OF ALLERGENS AND PARTICULATES* AND 99.9% OF VIRUSES AND BACTERIA.** With the Clorox Air Purifier, you can breathe easier. It has true HEPA filtration to capture 99.97%* of particles as small as 0.1 microns and 2 additional filters to capture larger particles and odors.
  • 3 STAGE 360° FILTER. Delivers 360° air purification by capturing allergens, particulates, viruses and bacteria in 3 filter layers. The outside pre-filter catches large dust particles and pet hair, then the True HEPA filter captures 99.97%* of allergens and particulates and 99.9% of viruses and bacteria**. The active carbon filter reduces VOCs and odors to keep air smelling fresh.
  • IDEAL FOR LARGE ROOMS. This large room air purifier uses 360 degree airflow to pull in air from all directions, cleaning up to 5x per hour in 320 sq. ft. rooms and 1x per hour in spaces up to 1,500 sq. ft.****
  • WHAT’S INCLUDED. 1 Clorox Large Room Air Purifier and 1 Clorox True HEPA Filter that lasts 6-12 months.
  • REPLACE FILTERS EVERY 6-12 MONTHS. After 4,380 hours, the red filter light illuminates and it's time to check and/or replace the True HEPA air filter. It's recommended to replace the filter every 6-12 months with a genuine Clorox filter

Specifications

Brand
Clorox
Model
11010
Filters
True HEPA, Pre-Filter, Activated Carbon
CADR
1000 CFM
Area Coverage
1500 ft²
Removes
Allergens, Dust, Mold, Odors, Smoke, VOCs (Chemicals)
Noise
30 dB
Smart Features
Auto Mode (Air Quality Sensor)
Brand
Clorox
Features
Filter Change Indicator
Width
10 inches
Height
19 inches
Depth
10 inches
Weight
12.72 pounds
Colour
White
Warranty
3 year limited manufacturer
Part number
11010
Manufacturer
Clorox Home Appliances
GTIN
00040094043675