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The Verdict

The Clorox 11030 is a high-performance air purifier built for users who value verifiable air quality over smart-home integration. It is a heavy-hitter for medium-to-large rooms, utilizing a 3-stage 360° filtration system to tackle everything from fine allergens to VOCs.

Value: Precision and Responsiveness
The most significant win for the 11030 is its True HEPA filtration, which captures 99.97% of particles as small as 0.1 microns. This exceeds the standard 0.3-micron threshold found in many competitors. Owners prize the on-board PM2.5 digital display and color-coded light, which provide immediate, accurate feedback on air quality. The Auto Mode is exceptionally well-tuned, quickly adjusting fan speeds to neutralize sudden spikes in wildfire smoke or pet dander without manual intervention.

Trade-off: Noise and Connectivity
The primary drawback is the lack of WiFi or app control, which may frustrate those who prefer managing appliances via smartphone. Furthermore, while the lower settings are nearly silent, the highest fan speed is loud enough to be intrusive in a quiet bedroom or office setting during heavy-duty cleaning.

Conclusion
While it skips the digital bells and whistles and can be vocal at full tilt, the Clorox 11030 delivers industrial-grade sensing and filtration at a mid-range price. For the buyer who wants guaranteed air purity and a clear data display without a complex setup, it remains an essential, high-value investment for maintaining a healthy home environment.

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About this product

  • CAPTURES 99.97% OF ALLERGENS AND PARTICULATES* AND 99.9% OF VIRUSES AND BACTERIA.** With the Clorox Air Purifier, you can breathe easier. It has true HEPA filtration to capture 99.97%* of particles as small as 0.1 microns and 2 additional filters to capture larger particles and odors.
  • 3 STAGE 360° FILTER. Delivers 360° air purification by capturing allergens, particulates, viruses and bacteria in 3 filter layers. The outside pre-filter catches large dust particles and pet hair, then the True HEPA filter captures 99.97%* of allergens and particulates and 99.9% of viruses and bacteria**. The active carbon filter reduces VOCs and odors to keep air smelling fresh.
  • IDEAL FOR MEDIUM ROOMS. This medium room air purifier uses 360 degree airflow to pull in air from all directions, cleaning up to 5x per hour in 225 sq. ft. rooms and 1x per hour in spaces up to 1,000 sq. ft.****
  • AUTO MODE KEEPS YOUR AIR CLEAN AROUND THE CLOCK. Select auto mode and walk away it automatically adjusts to the ideal fan speed in response to changes in your air quality detected by the air quality sensor. WHAT’S INCLUDED: 1 Clorox Medium Room Air Purifier and 1 Clorox True HEPA Filter that lasts 6-12 months.
  • REPLACE FILTERS EVERY 6-12 MONTHS. After 4,380 hours, the red filter light illuminates and it's time to check and/or replace the True HEPA air filter. It's recommended to replace the filter every 6-12 months with a genuine Clorox Medium Room replacement filter (model 12030).

Specifications

Brand
Clorox
Model
11030
Filters
True HEPA, Pre-Filter, Activated Carbon
Removes
Allergens, Dust, Mold, Odors, Smoke, VOCs (Chemicals)
CADR
667 CFM
Area Coverage
1000 ft²
Noise
30 dB
Smart Features
Auto Mode (Air Quality Sensor)
Brand
Clorox
Features
Filter Change Indicator
Width
8.75 inches
Height
8.75 inches
Depth
14.5 inches
Weight
5.79 pounds
Colour
White
Warranty
Three(3) Year Warranty
Part number
11030
Manufacturer
Clorox Home Appliances
GTIN
00040094110308